"Circular Economy for Dummies" by Professor Dr. Tom Kuppens from Hasselt University

The lecture takes off with a critical reflection on the purpose of an economy by illustrating the consequences of economic growth on the planetary boundaries and material scarcity. You will get introduced to new economic models, such as Kate Raworths concept of doughnut economics. Raworth (2017) proposes seven ways to think like a 21st century economist. One of these ways is ?create to regenerate, for which a circular economy can be a solution. Next, the audience will get introduced to the vocabulary and some misconceptions that exist regarding the circular economy. Professor Kuppens will illustrate how sustainable business models are an important enabler for the circular economy. After discussing the components and existing classifications of such business models illustrated by examples from the business world, we hope you will get inspired to experiment with such business models, either as a responsible consumer or producer.